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BBC News is reporting that Sir Elton John has signed a deal to publish his first book, a memoir detailing his personal experiences with the AIDS epidemic.

[pullquote quote="'Why are we not doing more?' This is a question I have thought deeply about, and wish to answer - and to help change - by writing this book." " credit="Elton John, on writing his new book, Love is the Cure"]In the book, entitled Love Is The Cure: Ending The Global Aids Epidemic, Sir Elton reflects on the ongoing stigma surrounding AIDS and the pain of losing friends to the disease, including close friend and Queen frontman Freddy Mercury. The idea for the book came from John wondering why more isn’t being done today to cure the condition.

“Why are we not doing more?,” Sir Elton said while talking about the book to media outlets. “This is a question I have thought deeply about, and wish to answer – and to help change – by writing this book.”

The book will be published by Hodder & Stoughton, and will be released in print and in audiobook format, with Sir Elton reading. Proceeds from the sale of the book will go to the Elton John AIDS Foundation (EJAF).