Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell of the Spice Girls reunited in London today for the announcement of a brand new “jukebox” style musical, Viva Forever, based on the 90s girl group’s songs.
The show, which is set to begin previews on November 27th and officially open on December 11th at London’s Picadilly Theatre, is the brain child of Mamma Mia producer Judy Craymer and writer Jennifer Saunders. Saunders is probably best known to American audiences for her portrayal of Edina Monsoon on the campy British sitcom Absolutely Fabulous.
Speaking with reporters during the press conference, Saunders voiced her excitement about bringing “Girl Power” to a whole new generation. “I remember the joy and energy and positivity that they brought, and I wanted to bring that to the story.”
According to BBC News, the show’s premise is said to explore the “bitter reality of fame” brought on by a TV talent show.
The jukebox musical (a musical built around the existing songs of an artist or artists) gained immense popularity in 1999 when Mamma Mia took the tunes of ABBA and set them to an original story. Subsequent successful jukebox musicals have included Jersey Boys (Frankie Valli and the Four Seasons), We Will Rock You (Queen), Movin’ Out (Billy Joel) and Rock of Ages (80s glam metal).